1989-08-26 - NME (UK) - Gore Blimey!
[Taken from the now-defunct website www.sacreddm.net
[Thanks to Marblehead Johnson
for scanning this.]
[NME, 26th August 1989. Words: Uncredited. Picture: Anton Corbijn.]
Summary: News item reporting how Depeche Mode’s celebrated marketing campaign for Personal Jesus – yes, those classified newspaper adverts – caused controversy in some areas. I’m embarrassed to say this is also the only piece this website currently has from the time of the song’s release. [208 words]
With many thanks to Michael Rose for kindly supplying a scan of this article.
Depeche Mode (pictured above) ran into trouble during the promotional campaign for their new single “Personal Jesus”, with some regional newspapers refusing to accept ads for the record.
Both the Aberdeen Evening News and the Nottingham Evening Post rejected classified ads which simply featured the words “Your Own Personal Jesus” followed by a phone number which, when dialled, played the song, on the grounds that they may cause offence.
In London, the Evening Standard also raised objections due to the religious content, but later relented when representatives of the band pointed out that the paper had already run similar advertisements as part of Billy Graham’s “Life” Campaign.
The new single, the group’s first new recording for two years, is released by Mute on Monday.
It was produced by Depeche Mode and Flood and recorded at Logic Studios in Milan. The B side features “Dangerous” and an acoustic mix of “Personal Jesus”. Expect more remixes of the single to be released soon. All tracks were mixed by Flood and Francois Kevorkian, best known for his work with Kraftwerk.
Depeche Mode are currently in Denmark where they are putting the finishing touches to their as yet untitled new album, which should be in the shops early in the new year.